Together with the plnktn team, we implemented a structured A/B testing program and Klaviyo email strategy that transformed their online store performance, increasing conversion rates by 144%.
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What makes this partnership different is the process behind it. Every month, we analyze, hypothesize, test, and implement. It's not guesswork, it's a structured experimentation roadmap that compounds over time. And we're far from done. Together with the plnktn team, we continue to scale what works and challenge what doesn't. That's the beauty of a system that keeps delivering.
With email driving consistent results, we saw an even bigger opportunity: the online store itself. We introduced a structured A/B testing program - 3 tests per month, every month, focused on the full funnel. From product pages to checkout, every change was backed by data. The result? A 144% increase in conversion rate and 117% growth in add-to-cart - all without touching the ad budget.
In the summer of 2025, plnktn reached out with a clear ambition: unlock more revenue from their audience through email. Together, we built a full Klaviyo strategy from the ground up - automated flows, campaign sequences, and segmentation tailored to their subscription-first model. The result? A 25% increase in returning customers and a stronger, more engaged community around the brand.
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